South Park Intro Animation

Proposed Plan - Image courtesy of and produced by Fletcher Studio

Perspective from Across the Street - Image courtesy of and produced by Fletcher Studio

Perspective at Entry Plaza - Image courtesy of and produced by Fletcher Studio

Perspective of Central Plaza - Image courtesy of and produced by Fletcher Studio

Perspective of Central Green - Image courtesy of and produced by Fletcher Studio

South Park

San Francisco, California, USA

CLIENT

South Park Improvement Association

PROGRAM

Masterplan and Renovation of Public Park

AREA

65,000 ft²

BUDGET

Undisclosed

STATUS

Complete

KEY PERSONNEL

Fletcher Studio

CONSULTANTS

studioANOMALOUS

South Park is the oldest public park in San Francisco. Originally intended to be an English picturesque strolling park, it fell into disrepair and was subject to ad-hoc improvements over the years. The South Park Improvement Association hired Fletcher Studio to work with the neighbors and community leaders to develop a master plan for the park. The revised plan provides a variety of different spaces, including a play area, a stage, a large open meadow, and plazas of varying scales. It alleviates two major issues including poor drainage and slopes that exceed ADA minimums. The new design is a contemporary interpretation of the classic picturesque park, providing many amenities along a thickened and programmatic pathway. Improvements include bulb-outs and chicanes for traffic calming, a play area, plazas, seat-walls, bio-infiltration swales, and a rainwater cistern for irrigation usage.

The South Park Improvement Association and Fletcher Studio reached out to the studioANOMALOUS team in order to help them produce innovative and interactive representations of the proposal in an effort to help the fundraising efforts. StudioANOMALOUS in tern produced an immersive virtual environment along with a downloadable playable maps for computers, android and iOS devices.